Eye-Tracking UX Research on Map Navigation

A secondary analysis of eye-tracking data on cognitive load and visual attention

This project analyzes cognitive load in map-based navigation tasks using eye-tracking data. The study examines how map type (cartographic vs. satellite) and task type (location-finding vs. route-planning) influence users’ visual behavior.

This project analyzes cognitive load in map-based navigation tasks using eye-tracking data. The study examines how map type (cartographic vs. satellite) and task type (location-finding vs. route-planning) influence users’ visual behavior.

Client / Industry

Course Project

Linda's Role

UX Researcher

Skills

UX research, Data Analytics

Date

Dec 2025

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Design Analytics with GA4 ›

‹ Laptop Color, Material, and Finish (CMF)