Eye-Tracking UX Research on Map Navigation

A secondary analysis of eye-tracking data on cognitive load and visual attention

This project analyzes cognitive load in map-based navigation tasks using eye-tracking data. The study examines how map type (cartographic vs. satellite) and task type (location-finding vs. route-planning) influence users’ visual behavior.

This project analyzes cognitive load in map-based navigation tasks using eye-tracking data. The study examines how map type (cartographic vs. satellite) and task type (location-finding vs. route-planning) influence users’ visual behavior.

Client / Industry

Academic Project

Linda's Role

UX Researcher

Skills

UX research, Data Analytics

Date

Dec 2025

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